Social Media Privacy Policy

This Policy applies to:

• All users, followers, and visitors of our verified or official pages on Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Threads, and Snapchat.
• All data we collect through direct messages, comments, reactions, hashtags, mentions, shares, story engagements, advertisements, or other interactions on these platforms.

It does not apply to information collected independently on our websites, apps, or via third-party integrations governed by separate privacy policies.

Depending on the platform and level of engagement, we may collect:

• Publicly available data such as profile name, username, handle, photos, comments, or any content you voluntarily share on our posts.
• Contact or demographic data (where publicly visible or provided to us via direct message or campaign forms).
• Analytics and engagement data provided by social-media insights tools (e.g., impressions, reach, clicks, demographics, location, device type, and engagement metrics).
• Advertising identifiers and cookies or pixels embedded by social-media providers for campaign measurement and remarketing purposes.

We do not require or solicit sensitive personal information through social media. If such information is shared voluntarily, we treat it with strict confidentiality and process it only when lawful and necessary.

We process data obtained through social media under the following legal bases:

• Legitimate Interest: To manage our online presence, engage our community, promote products/services, and respond to user inquiries.
• Consent: Where you voluntarily submit personal data (e.g., via direct message, form, or comment).
• Contractual Necessity: When responding to service-related requests made through our channels.
• Legal Obligation: To comply with statutory reporting or regulatory requirements under NDPR, CCPA, UK-GDPR, or PIPEDA.

Your data may be used to:

• Respond to messages, comments, and inquiries.
• Administer social-media contests, campaigns, and surveys.
• Analyze trends, engagement, and platform performance.
• Deliver targeted advertisements and sponsored content.
• Detect and prevent spam, abuse, or fraudulent activities.
• Improve our marketing communications and community experience.

We do not sell your personal information.

• Social-media platform providers, in accordance with their own privacy policies.
• Authorized marketing or analytics partners assisting in campaign measurement.
• Law-enforcement or regulatory authorities, where required by applicable law or to protect our rights, property, or users.

We retain engagement records, analytics data, and correspondence for as long as necessary to fulfil the purpose of collection, meet legal obligations, or manage community interactions.

Upon request or as required by law, personal information may be deleted, anonymized, or securely archived.

Depending on your jurisdiction, you may have the following rights:

• Access and Correction: Request a copy of your personal data or correction of inaccuracies.
• Deletion (“Right to be Forgotten”): Request deletion of your data from our social-media records.
• Restriction or Objection: Object to processing for direct-marketing purposes.
• Portability: Request transfer of data to another controller (where applicable).
• Withdrawal of Consent: Revoke your consent at any time without affecting prior lawful processing.

Our operations and service providers may be located in Nigeria, the United States, the United Kingdom, Canada, or other jurisdictions.

By interacting with our social-media accounts, you consent to the transfer, processing, and storage of your data outside your country of residence, in compliance with international data-protection frameworks and adequacy standards.

We employ administrative, technical, and organizational safeguards to protect all collected data against unauthorized access, alteration, disclosure, or destruction.

Nevertheless, we remind users that social-media communications are inherently public, and no platform can guarantee absolute security of information shared online.

Our posts may contain links to third-party websites, services, or affiliate campaigns.

We are not responsible for the privacy practices or content of such external sites. Interactions with these third parties are governed by their respective privacy policies.

We may revise this Policy periodically to reflect regulatory updates or operational changes.

All updates will be posted with a new “Last Updated” date. Continued engagement with our social-media platforms after such updates constitutes acceptance of the revised Policy.

• Data Protection Officer (DPO)
• Referlytics Ltd
• Email: legal@referlytics.com